Brand Identity Design
A brand that looks like the same company everywhere.
I design logos, colour and type systems and simple guidelines for tech startups, so your product, website and social posts all feel like one brand.
5.0 from 33 Upwork reviews · Top Rated · 100% Job Success
The problem
When it's time for a proper identity
- 01Your logo was a placeholder and now looks out of place next to your product.
- 02Every designer or tool uses slightly different colours and fonts.
- 03Investors, partners or customers judge you on how polished you look.
- 04You are launching or rebranding and want to get it right once.
The approach
How I build your identity
- 01Understand what the company stands for and who it needs to appeal to.
- 02Explore a few clear logo directions and refine one with you.
- 03Build the colour, type and usage rules around it.
- 04Deliver guidelines and ready-to-use files for web, product and social.
What you get
Everything you need to build it.
- Logo and wordmark
- Colour and type system
- Logo usage rules
- Brand guidelines document
- Social media kit
- Files for web, print and product
Pricing
What it usually costs.
Every project gets one fixed price, agreed in writing before any work starts. You pay in parts as each milestone is approved. These are typical ranges; your quote depends on the exact scope.
Small
Logo and colours
$700 to $950
Medium
Logo, type, colours and a guide
$750 to $1,100
Large
A full identity with assets
$1,550 to $2,150
Who it’s for
Teams I usually help.
You work with me directly, with no agency or account manager in between. I work with clients worldwide and usually reply within an hour.
- Discover. A call to understand your users, your goals and where people drop off today.
- Design. Flows, wireframes and high-fidelity screens in Figma, where you can comment directly.
- Build. A clean handoff with components for your developers, or a live site built in Framer or WordPress.
- Launch. Final checks, launch support and improvements based on how real users behave.
New startups
Start with an identity that will still work when you grow.
Tech companies rebranding
Replace a dated or inconsistent look with one clear system.
Products going to market
Look credible from the first pitch deck to the first ad.
FAQ
Questions about brand identity design.
Other services
How much does brand identity design cost?
A logo and colours usually start from $700. A full identity with guidelines and assets costs more. You get one fixed price before any work starts.
How many logo options will I see?
A few clear directions, then we refine the one you choose. The exact number is agreed in the scope.
Do I own the logo and files?
Yes. You get the full rights and all source files once the project is paid.
Can you apply the brand to my website or product?
Yes. I also design websites and product UI, so the identity can carry straight through.
What files do I receive?
Logo files for web and print, colour and font details, and a guidelines document that shows how to use them.
Tell me about your project.
Book a free 30 minute call. You leave with 3 written fixes, even if we don’t work together.
Nafees ZulfiqarUsually replies within an hour
5.0 from 33 Upwork reviewsTop Rated